State officials received a report from the Natural State Initiative advisory council detailing the group’s recommendations to increase access to outdoor recreation and grow Arkansas’ outdoor economy

Fort Smith, Ark. – According to the statement, Governor Sarah Huckabee Sanders reprotedly established the Natural State Initiative at the beginning of her term through Executive Order, requiring an annual written report summarizing its progress. Arkansas’ First Gentleman, Bryan Sanders, leads the group’s advisory council.

These are the Natural State Initiative’s topline recommendations:

•    Invest in enhancing the Arkansas State Park experience
•    Establish Arkansas as a year-round tourism destination
•    Further enhance Arkansas’ outdoor economy
•    Educate Arkansans to the personal and economic benefits of a thriving outdoor economy
•    Promote careers in outdoor recreation, tourism, and hospitality
•    Provide greater investment in and support to those engaged in Arkansas’ outdoor economy
•    Grow the Arkansas Delta Recreation Economy, and;
•    Use mobile technology as a driver to fuel the outdoor economy

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