Small Business Owners Will Love LinkedIn’s New Product Page

FORT SMITH, Ark -This year has taught me so much, including all of the reasons I should stop sleeping on LinkedIn. Before 2020, I rarely used the platform outside of job-hunting. Now, it’s dreaming up features that make it a valuable asset for weekly or daily use. Personally, I’ve been loving the LinkedIn DIBs hub but If you’re a small business owner, LinkedIn’s product page will be especially helpful for your marketing strategy and more importantly, making money to keep your brand afloat.

Yesterday, LinkedIn announced the e-commerce feature as a response to the importance of online browsing for shoppers. According to them, a whopping “70% of buyers select products based on research they do online,  which means your products’ reputation and visibility can make or break your business.” When you consider the evolution of Instagram’s Reels into a shopping platform and Facebook’s ever-expanding marketplace, it should come as no surprise that other social media platforms are prioritizing product platforms.

“With Product Pages, you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form. In the new ‘Products’ Tab, you can add new products you want to feature and include rich media like videos or product screenshots, descriptions, and more.”

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